Every story tagged Smartglasses, curated for CIOs and IT leaders — ranked by source credibility, engagement, and freshness.
4 stories · open in the command center
Samsung's upcoming smartglasses face significant uncertainty due to the company's inconsistent track record of abandoning wearable products and failing to build cohesive ecosystems—a pattern evidenced by the neglected Galaxy Ring, discontinued Gear VR, and canceled Ballie robot project. While Samsung possesses technical capabilities and partnerships with Google, IT leaders should be cautious about investing in Samsung smartglasses as a strategic platform, as the company has demonstrated a pattern of "fire-and-forget" product launches that lack long-term commitment and integration across its broader ecosystem. This contrasts sharply with competitors like Apple and Google, who maintain stronger ecosystem coherence and sustained product support.
Samsung is entering the smart glasses market with two planned devices: a display-free model launching in 2026 ($379-$499) competing with Ray-Ban Meta, and a premium micro-LED display version in 2027 ($600-$900), positioning the company to capture significant share in the emerging spatial computing and wearables segment. This strategic move, developed through Samsung's Android XR partnership with Google, signals that enterprise organizations should prepare for a proliferation of AR/XR devices as major tech vendors establish competitive product ecosystems that will require new IT infrastructure, security policies, and employee management frameworks. The competitive pricing and feature parity with Meta's offerings indicate that spatial computing devices will rapidly mature and become mainstream workplace tools, necessitating early IT readiness.
The upcoming collaboration between Google and luxury fashion house Gucci on a pair of smartglasses in 2027 signals a significant shift in the wearables market. This partnership represents a strategic move by Gucci's parent company, Kering, to embrace new technologies and compete in the luxury smartglasses and smartwatch space. IT organizations should closely monitor these developments as they may impact enterprise technology strategies and the future of enterprise wearables.
Snap Inc. is positioning its upcoming Specs smartglasses as a competitive threat to Meta's Ray-Ban partnership, emphasizing vertical integration with proprietary waveguide display technology and in-house development while partnering with Qualcomm for processing power. The CEO's pointed criticism of Meta's brand positioning and cobbled-together component strategies signals an intensifying AR/smartglasses market with multiple major players (Google, Samsung, Meta) launching products in 2026. This represents a strategic inflection point where AR wearables may transition from experimental to enterprise-viable, requiring IT organizations to evaluate use cases, security frameworks, and device management strategies for spatial computing platforms.