Every story tagged MAC Silicon, curated for CIOs and IT leaders — ranked by source credibility, engagement, and freshness.
2 stories · open in the command center
Apple's leadership transition—with John Ternus becoming CEO and Johny Srouji elevated to oversee all hardware engineering—signals a strategic commitment to chip-driven performance and efficiency in the Mac line, moving away from the past era of form-factor-over-function design decisions. For CIOs, this indicates that Apple's enterprise hardware will likely continue prioritizing performance, battery life, and thermal stability, making Macs a reliable long-term platform investment. The promotion of a chip architect to lead hardware engineering suggests Apple will resist the temptation to sacrifice functionality for aesthetics, reducing the risk of problematic redesigns that plagued previous generations.
This article highlights a port of Microsoft's TRELLIS.2 image-to-3D model to run natively on Apple Silicon Macs, without the need for an NVIDIA GPU. The technology enables the generation of high-quality 3D models from single images in around 3.5 minutes on an M4 Pro, with strategic implications for industries like gaming, e-commerce, and virtual design. This development opens up new opportunities for IT organizations to explore 3D content creation and management capabilities on their Apple-powered infrastructure.