Every story tagged Email Deliverability, curated for CIOs and IT leaders — ranked by source credibility, engagement, and freshness.
3 stories · open in the command center
Warmy.io's research reveals that legitimate B2B senders are being silently blocked by the Barracuda Reputation Block List (BRBL) without bounces or platform alerts, creating a critical blind spot in email deliverability that impacts enterprise communications at the gateway level. IT organizations lack visibility into BRBL listings despite their severe impact on B2B campaigns, and the research identifies five early-warning signals in mail logs that can prevent full listings if detected early. Understanding BRBL mechanics—including its dual IP/URL reputation tracking and machine learning layer—is essential for IT leaders managing sender infrastructure and corporate email security.
Gmail's new 'Manage Subscriptions' feature provides IT organizations with a centralized tool to help users reduce email clutter and improve productivity by consolidating newsletter and promotional email management in one location. This feature has strategic implications for reducing inbox overload-related productivity losses and supporting better email governance practices across enterprises. For IT leaders, this represents an opportunity to enhance user experience and reduce support burden related to email management, while also supporting compliance with email organization best practices.
A software company with a 99% email reputation score through SendGrid discovered their messages were being systematically filtered to spam by Gmail, which operates an independent reputation system that penalizes infrequent senders. This reveals a critical infrastructure challenge: email delivery systems now require constant high-volume sending to maintain 'IP warmth,' creating a catch-22 that punishes companies attempting to respect customer inbox preferences. The incident highlights how third-party platform algorithms can silently undermine direct customer communication channels, potentially impacting product launches and customer engagement without triggering obvious technical failures.