OpenAI’s expensive smart speaker will use moving parts to seem “more alive”
OpenAI is preparing to launch a premium smart speaker priced at $300-$400 (significantly higher than competitors) designed as a smartphone replacement that leverages advanced ChatGPT capabilities with AI-first task completion and smart home integration. The device features distinctive moving parts and premium materials designed to create emotional engagement, positioning it as a new revenue stream for a company currently losing billions annually. This represents a strategic pivot into hardware that creates both opportunity and risk—requiring customers to pay substantial premiums for dedicated hardware access to AI capabilities they can already access on existing devices.
OpenAI’s upcoming smart speaker will probably cost over $300, “people familiar with the matter” have told Bloomberg’s Mark Gurman. The generative AI company has “discussed” charging up to $400, Bloomberg, which has been reporting on the yet-to-be-announced smart speaker since July, said today. The publication said that OpenAI is viewing the smart speaker as a smartphone replacement. OpenAI has declined to comment on its product roadmap.Read full article Comments