ChatGPT just added its first streaming video app, here’s what it can do

ChatGPT has launched its first streaming video app partnership with Tubi, enabling users to discover and stream content through natural language queries within the ChatGPT interface—signaling OpenAI's strategy to position ChatGPT as an integrated platform ecosystem rather than a standalone chatbot. This expansion creates new distribution channels and user engagement models that IT leaders should monitor as AI assistants become central to customer-facing applications and enterprise workflows. Organizations must evaluate how AI-powered app ecosystems will reshape digital strategy, user experience architecture, and partnerships with content and service providers.