Report: iPhones accounted for half of the top 10 best-selling smartphones in Q4 2025
Apple's iPhone 17 lineup dominated the Q4 2025 smartphone market, capturing 5 of the top 10 best-selling positions globally, with the iPhone 17 Pro Max alone accounting for 5% of all global smartphone sales. This market concentration underscores Apple's sustained competitive advantage in the premium smartphone segment and signals the continued importance of iOS ecosystem lock-in for enterprise mobility strategies. IT leaders should recognize this market momentum as validation of Apple's platform strength for corporate device procurement and long-term ecosystem planning.
9to5Mac2 min read
A new Counterpoint Research report shows that the iPhone 17 lineup led the market in Q4 2025, with its core models taking the top three spots and anchoring Apple’s presence in the top 10 best-selling smartphones for the period. Here are the details. more…