YouTube Premium is getting pricier
YouTube Premium is raising subscription prices by $2-$4 monthly across its plans, with the individual tier now at $15.99/month, reflecting industry-wide SaaS cost increases that enterprise organizations should monitor for employee productivity tools and software budgets. This trend demonstrates persistent pricing pressure across streaming and cloud services, requiring IT leaders to reassess subscription management strategies, negotiate volume licensing terms more aggressively, and evaluate whether employee access to these tools remains justified against total cost of ownership. Organizations should prepare for similar price increases across other cloud and software services in their technology portfolio.
The Verge2 min read
YouTube Premium is getting more expensive in the US, with prices rising by $2 on standard individual accounts and as much as $4 for the family plan. The price hike is already in effect for new accounts, and is rolling out now for existing customers. Premium's Individual plan now costs $15.99 per month, up from $13.99, while the five-person Family plan is $26.99, previously $22.99. Premium Lite, which removes "most" ads but doesn't include YouTube Music, is now $8.99 monthly, up from $7.99. The new prices are live now for new signups, and 9to5Google reports that existing subscribers are beginning to be notified about the price hike via the … Read the full story at The Verge.