Report: Apple saw 9% growth in Mac shipments during Q1 2026

Apple's 9% growth in Mac shipments during Q1 2026 positions the company competitively in a challenging market, capturing 9.5% market share as component shortages and economic headwinds begin to impact the broader PC industry. CIOs should anticipate continued supply constraints and rising system costs throughout 2026, requiring strategic planning around Mac procurement timelines and configuration availability. Organizations with existing Apple ecosystems should prioritize early procurement planning and consider supply chain diversification to mitigate risks from component shortages and extended lead times.