An interview with Google VP for Health and Home Rishi Chandra on shutting down Fit by the end of 2026, Fitbit's rebrand to Google Health, Health Coach, and more (Julian Chokkattu/Wired)

Google is consolidating its health technology portfolio by sunsetting Google Fit by end of 2026 and rebranding Fitbit to Google Health, signaling a strategic shift toward integrated health ecosystems and AI-powered coaching capabilities. This consolidation reflects Google's broader strategy to unify fragmented health services and compete in the growing enterprise wellness market, requiring IT organizations to plan migration pathways for users and systems dependent on Google Fit. Organizations leveraging Google's health APIs and services should evaluate their roadmaps against this timeline to avoid service disruptions and assess integration opportunities with the new Google Health platform.