The EFF is quitting X
The Electronic Frontier Foundation's departure from X due to a 97% decline in post engagement (from 50-100M monthly impressions to 13M annually) signals the platform's deteriorating value as a business communications channel, particularly for organizations seeking to reach stakeholders on social media. This trend suggests IT leaders should reassess their organization's social media strategy and platform dependencies, as major established institutions are actively deprioritizing X in favor of decentralized alternatives like Bluesky and Mastodon. The shift reflects both technical platform challenges and broader concerns about content moderation, security, and user control that may affect corporate reputation and stakeholder trust.
The Verge2 min read
The digital privacy non-profit Electronic Frontier Foundation will no longer be posting on X as of Thursday, largely due to a sharp decline in views on the platform over the past several years. In a blog post announcing the departure, EFF's social media and video manager Kenyatta Thomas explained that the non-profit used to get 50 to 100 million impressions per month on X, but that has changed. "Last year, our 1,500 posts earned roughly 13 million impressions for the entire year. To put it bluntly, an X post today receives less than 3% of the views a single tweet delivered seven years ago." According to Thursday's blog post, a downward tr … Read the full story at The Verge.