OpenAI reportedly thinks its phone will sell as many units as the Samsung Galaxy series

OpenAI is accelerating development of an AI-first smartphone targeting 30 million units in 2027-2028 shipments (matching Samsung Galaxy S25 first-year sales), featuring a proprietary operating system and custom hardware to move beyond today's app-centric model toward agentic AI interactions. This represents a significant market disruption that could reshape mobile device strategies, enterprise mobility architectures, and OS ecosystems, requiring IT organizations to prepare for alternative platforms and fundamentally different user experience paradigms beyond traditional smartphone management. The convergence of proprietary hardware, custom OS, and agentic AI challenges traditional vendor relationships and IT procurement models that have relied on established Android and iOS ecosystems.