The FTC will ban data broker Kochava and its subsidiary CDS from selling Americans' location data as part of a settlement over charges brought in 2022 (Sergiu Gatlan/BleepingComputer)

The FTC has settled enforcement action against data broker Kochava and subsidiary CDS, banning them from selling Americans' location data—signaling increased regulatory scrutiny of data collection and privacy practices that IT organizations must address in their data governance strategies. This enforcement action demonstrates the FTC's commitment to restricting secondary markets for sensitive personal data and creates potential compliance obligations for any enterprise systems that source or utilize location data from third-party brokers. Technology leaders should expect heightened regulatory pressure on data handling practices and may face increased audit requirements around data lineage, third-party vendor practices, and compliance with emerging privacy standards.