Best Buy is bundling a $100 gift card with touchscreen MacBook Pro preorders

Best Buy is using a $100 gift card incentive to drive early demand for Apple’s new touch-enabled MacBook Pro lineup, signaling that premium endpoint refreshes remain highly marketable even at high price points. For CIOs and technology leaders, the practical takeaway is that Apple’s latest MacBook Pro is becoming more attractive for employee purchase and corporate standardization discussions, especially for mobile knowledge workers and creative teams, but the higher-cost hardware should still be justified against measurable productivity gains and lifecycle value.