Databricks co-founder shares his secrets for winning big enterprises customers

Databricks’ enterprise growth playbook underscores that winning large customers is less about having the best technology and more about aligning with enterprise buying processes, security, legal, and distribution channels. For CIOs and technology leaders, the strategic takeaway is that AI value will come from vendors that deliver context, choice, cost control, and governance—and from IT organizations that can modernize legacy systems while managing risk and procurement complexity.