Apple raises trade-in values for iPads and Macs, with increases of up to $365

Apple’s second trade-in value increase in two months signals a more aggressive push to refresh iPad and Mac fleets, likely to stimulate demand ahead of new hardware launches and keep users inside Apple’s ecosystem. For CIOs, this can improve the economics of device replacement programs and shorten refresh cycles, but it also underscores the need to time procurement, trade-in, and asset-disposal decisions strategically to maximize residual value and control total cost of ownership.