Apple raises the Mac Mini’s starting price
Apple has increased Mac Mini starting prices from $599 to $799 due to global memory shortages driven by AI demand and chip supply constraints expected to persist through June. This pricing trend across the industry signals that IT organizations should anticipate higher hardware costs and potential delivery delays for Apple products, requiring revised budget planning and procurement strategies. The strategic implication is that enterprises may need to evaluate alternative vendors, extend refresh cycles, or accelerate purchases before further price increases occur.
Apple's Mac Mini now starts at $799 after the company pulled the $599 option with 256GB of storage from its online store, as spotted earlier by MacRumors. The model's discontinuation comes just one day after Apple CEO Tim Cook said during an earnings call that a chip shortage will impact its Mac products in the coming months. "If you look forward to June, the majority of our supply constraints will be on several Mac models," Cook said. "We think looking forward that the Mac Mini and the Mac Studio may take several months to reach supply-demand balance." He added that both devices saw "higher-than-expected demand" as well, with many people b … Read the full story at The Verge.