Apple says developers are showing ‘incredible’ support for the iPhone Duo

Apple is signaling that the iPhone Duo’s value proposition will hinge on rapid third-party app optimization, with major vendors like Microsoft, Zoom, Slack, Salesforce, and streaming providers already adapting experiences for the larger foldable display. For CIOs, the strategic implication is that user adoption and employee productivity will depend less on hardware novelty and more on whether core business apps deliver a true desktop-class experience across new form factors, making app readiness, UX testing, and mobile device strategy more important for IT planning.