Prep your cart before iPhone Duo preorders open tomorrow

Apple is using preselected preorder carts for the iPhone Duo to reduce checkout friction and capture demand ahead of launch, a move that signals strong consumer interest and helps the company better gauge conversion before inventory is committed. For CIOs and technology leaders, the bigger takeaway is that a new premium foldable category is moving toward mainstream availability, which can affect device strategy, app compatibility testing, support readiness, and future employee device expectations.