Facebook and Instagram losing users, with signs pointing to low-quality feeds

Meta platforms (Facebook and Instagram) are experiencing user attrition, with daily active users declining by 20 million this quarter, primarily driven by feed quality degradation caused by excessive ads and low-value content. In response, Meta is implementing algorithm changes to prioritize original content and throttle engagement for reshared material, signaling a strategic pivot toward content quality as a competitive differentiator in the social media market. For IT leaders, this underscores the critical importance of content moderation, algorithmic transparency, and user experience quality in retaining digital platform value and preventing customer churn.