Instagram is expanding its recommendation restrictions beyond Reels to photos and carousels, targeting accounts that post unoriginal content like tweet roundups (Mia Sato/The Verge)

Instagram is implementing algorithmic demotion of accounts posting unoriginal content such as repackaged tweets and low-effort compilations across its platform, expanding beyond short-form video to all content types. This represents a significant shift in social platform content strategy that IT leaders should monitor, as it signals the industry's move toward stricter authenticity and originality standards, which could impact content distribution strategies for enterprise social media programs and marketing technology stacks. Organizations relying on content aggregation or repackaging strategies will need to reassess their social media approaches to maintain algorithmic visibility and audience reach.