Instinct was the buzziest AI agent around — can it survive Muse?

Instinct’s continued traction shows that AI agents are moving from novelty to a real productivity layer for everyday work, even as OpenAI and Meta enter the market with bigger brands and broader platforms. For CIOs and technology leaders, the strategic signal is that the winning experience may be the most embedded and operationally simple one—text-first, workflow-oriented agents that plug into email, calendars, and collaboration tools rather than standalone apps. IT organizations should expect growing demand for task automation, but they will also need to manage security, identity, permissions, and governance carefully as agents gain access to core business systems.