Are you ready for everything to look like TikTok?

Meta is testing TikTok-style, video-first default experiences on Facebook and Instagram, signaling a continued shift toward immersive short-form video as the primary engagement format. For CIOs and technology leaders, this underscores how platform algorithms are reshaping digital distribution, forcing organizations to invest more in video production, content repurposing, and audience strategy to remain visible and relevant. It also suggests that IT, communications, and marketing teams will need tighter coordination around multimedia workflows, AI-assisted content creation, and governance as social platforms increasingly prioritize video over text.