Amazon's new Alexa Tablets drop the Fire branding but are more Android than ever

Amazon’s shift from Fire branding to Google-certified Android on the new Alexa Tablets is a meaningful platform pivot that expands the available app ecosystem and lowers friction for users and developers. For CIOs, the change makes these devices more attractive as general-purpose tablets, but it also means IT teams should evaluate them as part of an Android management and security strategy rather than as Amazon-only hardware.