Hands-on with Amazon’s Alexa Tablet 12 Pro and its wild new matte display

Amazon is signaling a shift from low-cost Fire tablets to a more premium, productivity-oriented Android tablet with access to the Play Store, a higher-end CPU/RAM configuration, and an eye-catching matte display designed to improve readability and stylus use. For CIOs and technology leaders, the bigger takeaway is Amazon’s push to deepen its device-and-assistant ecosystem: tighter Alexa integration, proactive content suggestions, and optional screen-aware AI features could strengthen user engagement while also raising governance, privacy, and ecosystem-lock-in considerations for IT.