Avant wields 17 years of data to combat AI-assisted purchasing

Avant is leveraging 17 years of accumulated data through its new Orion platform to influence purchasing behavior as AI begins to shape how buyers make decisions. For CIOs and technology leaders, the move underscores how proprietary data can become a strategic asset and competitive moat, while also signaling that IT organizations may need to support more data-driven, AI-enabled customer and channel experiences.