It appears .agent and .agi are about to be the hot new domains

ICANN’s new top-level domain applications show that AI is becoming a branding and digital identity battleground, with major vendors like OpenAI and Meta seeking domain suffixes such as .agent, .agi, and company-specific TLDs. For CIOs, the strategic implication is that domain strategy is no longer just marketing—it can affect trust, security, user experience, and how IT governs web properties, identities, and future AI-driven services.