Google’s new SynthID website can identify AI-generated media

Google has opened up SynthID, a media verification site that can check whether images, video, or audio were generated by AI, giving enterprises a new tool to reduce deepfake risk and improve trust in digital content. For CIOs and IT leaders, this strengthens the case for adding provenance checks into security, communications, and compliance workflows, while also underscoring that AI detection tools remain imperfect and should be treated as one layer in a broader control strategy.