Avant pairs tech advisors with professional services firms

Avant is expanding its ecosystem play by launching a partner matchmaking program that connects tech advisors with professional services firms, using Zoom as the launch partner. For CIOs and IT leaders, this signals a move toward more curated solution sourcing and faster access to vetted services, which could reduce vendor search friction and improve implementation outcomes. Strategically, it reflects how technology distributors are becoming deal-orchestration platforms that can shape buying decisions and partner relationships around enterprise service needs.