New York-based Melius, which provides AI tools for generating ad campaigns, images, and videos, raised $25M, including a $20M Series A and a $5M seed (Marina Temkin/TechCrunch)

Melius’s $25 million raise signals continued investor confidence in AI systems that automate high-volume marketing production, including ad copy, images, and video. For CIOs and technology leaders, the strategic takeaway is that generative AI is moving deeper into revenue-facing workflows, creating an opportunity to lower creative costs and accelerate campaign turnaround while also increasing the need for governance, brand controls, and integration with existing martech stacks.