Ex-Ramp engineers raise $20M for platform Melius after scrapping their first product

Melius’s $25 million funding round signals continued investor conviction in AI tools that automate creative production, not just marketing optimization, as enterprises look to compress campaign development cycles and lower content costs. For CIOs, the broader takeaway is that genAI is moving deeper into the marketing stack, creating opportunities to accelerate business outcomes while also raising the bar for governance, brand control, security, and vendor selection as the market becomes crowded and fast-moving.