Netflix expands TV game lineup with Conjuring spinoff

Netflix is continuing to use games as a strategic way to deepen subscriber engagement, especially by pairing familiar entertainment IP with interactive experiences that keep viewers inside its ecosystem. For CIOs and technology leaders, the move underscores how media companies are blending content, device integration, and cloud-delivered interactivity to create new engagement models, while also highlighting the operational risk of depending on external studios amid layoffs and shutdowns in the gaming sector.