Bluesky wants to give you your own domain on the open web

Bluesky’s bid to secure the .bsky domain suffix signals a strategic move beyond social networking toward owned digital identity, potentially turning user profiles into portable, branded web properties. For CIOs and technology leaders, it underscores the growing importance of identity control, open-web interoperability, and platform trust—areas that can shape future customer engagement, employee presence, and governance models across IT organizations.