Prime Day Apple Watch deals: Series 12 all-time low, Ultra 4 $100 off, ceramic, more

Amazon’s Prime Day discounts push Apple Watch pricing to new lows, including significant cuts on the latest Series 12, Ultra 4, and SE 3, which can accelerate consumer and employee adoption of wearables. For CIOs and IT leaders, the strategic takeaway is that lower device costs may increase demand for Apple Watch support in BYOD, wellness, and mobile workforce programs, making it a good time to reassess policy, management, and app compatibility.