Microsoft is giving its Xbox employees an Xbox email address

Microsoft is consolidating its gaming division identity by transitioning all Xbox and Mojang employees to branded email addresses (@xbox.com and @mojang.com) as part of a strategic rebranding effort to unify its gaming business and strengthen brand identity both internally and externally. This move signals a significant organizational restructuring where gaming is being positioned as a standalone strategic unit rather than a subsidiary of Microsoft, with implications for IT infrastructure, identity management, and employee communications systems. For IT leaders, this represents a broader trend of business-driven digital transformation initiatives that require careful planning around directory services, email migration, security protocols, and change management across acquired subsidiaries.

Tom WarrenThe VergeApril 29, 20262 min read

Xbox CEO Asha Sharma wants everyone to know: "We are Xbox." Just last week, she scrapped Microsoft Gaming as the name of Microsoft's gaming division in favor of simply Xbox. Now, to reinforce that message, sources at Xbox tell me that all Xbox employees are getting an @xbox.com email address next month. The new Xbox email address will replace an existing @microsoft.com address as the default way to send new emails, and employees will be able to opt-out and keep their Microsoft email address as the default send-from address instead. Mojang employees will also be given an @mojang.com email address, and both Xbox and Mojang employees will stil … Read the full story at The Verge.