Social Commerce, yes; Agentic Commerce...er, maybe

Retailers are increasingly prioritizing social commerce as a near-term growth channel, while remaining cautious about agentic commerce until the technology, data, and operating model are more mature. For CIOs and technology leaders, the key takeaway is that success will depend less on adopting AI tools quickly and more on building shared data foundations, standardized processes, and cross-functional change management to support consistent customer experiences and scalable automation.