Google’s next Fitbit could give you a screen without smartwatch baggage

Google appears to be filling a key gap in its wearable lineup with a mid-tier Fitbit that adds a screen, notification mirroring, and limited apps without the complexity of Wear OS. For CIOs and technology leaders, the strategic implication is a broader, longer-battery wearable option that could strengthen Google’s health and cross-platform ecosystem—potentially making it more attractive for employee wellness, mobile companion use, and consumer-driven BYOD scenarios, while keeping IT support overhead lower than a full smartwatch.