Why don't more developers "use the platform"?

The article argues that many developers resist “use the platform” not just because of habit or poor documentation, but because building custom solutions is often more familiar, more enjoyable, and a powerful way to learn the web platform. For CIOs and technology leaders, the strategic implication is that platform adoption is as much an organizational and skill-building problem as a technical one: teams will keep reinventing browser-native capabilities unless IT invests in standards knowledge, documentation, and incentives that make the platform the default choice. This matters for IT organizations because overuse of custom JavaScript can increase complexity, reduce performance and accessibility, and create long-term maintenance debt, while also signaling gaps in developer education and architecture governance.