Gemini app limiting what models free & AI Plus users can access, AI Pro adding Deep Think

Google is tightening Gemini access by reserving higher-capability models for paid tiers, which reduces the value of free and entry-level subscriptions while nudging organizations toward AI Pro and Ultra for advanced reasoning. For CIOs, this signals a sharper monetization strategy and a more segmented AI roadmap, meaning IT teams should reassess which user groups need premium model access, how usage limits affect productivity, and whether their AI governance and budgeting plans align with Google’s evolving tier structure.