Muse Creates Detailed Profiles of All Your Friends and Family

Meta’s Muse highlights the next phase of enterprise AI: systems that build rich, persistent profiles from emails, calendars, financial accounts, messages, and other personal data to deliver more personalized actions. For CIOs and technology leaders, the business upside is higher user engagement and automation, but the strategic risk is significant—broader data access, deeper inference, and stronger governance requirements around privacy, consent, security, and auditability.