Hightouch, which uses AI to help marketers create and manage campaigns, raised $150M led by Goldman Sachs and Bain at a $2.75B valuation, up from $1.2B in 2025 (Patrick Coffee/Wall Street Journal)

Hightouch's $150M Series C funding at a $2.75B valuation demonstrates strong investor confidence in AI-powered marketing automation platforms, signaling that enterprise software companies leveraging AI for customer engagement and campaign management are becoming strategic priorities for major financial institutions. For IT organizations, this market validation underscores the increasing importance of integrating AI-driven marketing technology stacks and suggests that marketing-to-IT collaboration on data infrastructure and AI governance will become a critical business imperative. CIOs should anticipate growing demand for robust data management, API integrations, and compliance frameworks to support advanced AI marketing tools being adopted by their business units.