TechCrunch Disrupt 2026: Clay’s Kareem Amin on the rise of the GTM engineer

AI is creating a new go-to-market operating model centered on the emerging GTM engineer: a role that uses automation, data enrichment, and AI agents to replace manual sales, marketing, and growth workflows. For CIOs and technology leaders, the strategic implication is that revenue operations are becoming a systems-and-software discipline, which can reduce tooling sprawl, improve speed and personalization, and shift investment from headcount-heavy execution to AI-enabled infrastructure.