John Ternus faces critical decisions on iPhone pricing and US manufacturing – FT

Apple's incoming CEO John Ternus faces a critical supply chain crossroads: memory costs for iPhones are projected to surge 400% by next year, forcing a difficult choice between absorbing costs or raising prices, while simultaneously navigating geopolitical tensions around manufacturing decisions across the US, China, and India that will reshape the company's cost structure and profitability for years ahead. For IT leaders, this signals that even market-dominant technology companies face unprecedented cost pressures from AI infrastructure competition and geopolitical fragmentation, requiring fundamental strategic reassessment of supply chains and pricing models. The situation underscores how macroeconomic factors—material scarcity, government policy, and competitive demand—are forcing large technology organizations to rethink operational assumptions that held for decades.