Meta may never need ads to monetize Muse, instead focusing on building trust in the near term and possibly monetizing it through merchant transaction fees later (MBI Deep Dives)

Meta appears to be taking a long-term platform approach to Muse, prioritizing trust and product adoption before aggressive monetization, with merchant transaction fees as a possible future revenue model instead of ads. For CIOs and technology leaders, this reinforces how AI-enabled products may create strategic value through ecosystem control, transaction economics, and user trust rather than immediate advertising, which has implications for platform selection, integration strategy, and governance.