ChatGPT can now virtually try on clothes for you

OpenAI is expanding ChatGPT from a conversational assistant into a commerce discovery and conversion channel with global virtual try-on and product-favoriting features powered by its new Images 2.5 model. For CIOs and technology leaders, this signals that AI assistants are becoming front doors to shopping experiences, potentially reshaping how brands drive traffic, personalize product discovery, and compete with platforms like Google and Pinterest. IT organizations should expect growing demand for AI-enabled customer experiences, along with new requirements around image handling, privacy, retailer integrations, and governance of model-driven recommendations.