Deals: iPhone 17 Pro Max, MacBook Pro, HomeKit Prime Day discounts, Apple Watch bands from $7, more

The article highlights a wave of aggressive Apple and smart home discounts tied to Amazon’s early fall Prime Day, including steep price cuts on iPhone 17 Pro Max renewed units, the latest M5 Pro MacBook Pro, Apple Watch bands, and ecobee HomeKit products. For CIOs and technology leaders, the business takeaway is that consumer hardware refresh and smart-home procurement costs can drop sharply during seasonal promotions, creating opportunities to standardize on premium devices, time fleet upgrades more strategically, and stretch budget across endpoint and home office investments.