OpenAI apes AWS Marketplace while Anthropic remains stubbornly Microsoftian

OpenAI’s new marketplace move signals that the next AI platform battle is shifting from model quality alone to distribution, procurement influence, and control of enterprise spend commitments. For CIOs and IT leaders, this means AI vendor selection will increasingly affect budgeting, purchasing workflows, and governance across engineering, procurement, and finance—making it essential to manage multi-vendor commitments and avoid letting any one provider dictate the enterprise stack.