Bank of America says Meta’s Muse highlights a new risk for Apple’s services revenue

Bank of America’s warning about Meta’s Muse underscores a broader shift: AI agents may increasingly control product discovery, referrals, and transactions, potentially redirecting revenue away from platform owners and app ecosystems. For CIOs and technology leaders, this signals that the next competitive battleground is the “economics of user intent,” where owning the agent, integrations, and transaction rails may matter more than owning the device or app storefront. IT organizations should expect faster-moving, agent-driven customer journeys and prioritize interoperability, identity, payments, privacy controls, and governance for third-party AI agents.