Your car and its mobile app are probably handing over all kinds of data to tech companies

A new study shows modern connected vehicles and their companion apps are quietly sharing sensitive customer and vehicle data with major ad-tech and analytics firms, creating privacy, compliance, and reputational risk for automakers and any enterprise operating fleet or mobility services. For CIOs and technology leaders, the strategic takeaway is that embedded software, mobile apps, and third-party SDKs can become major data-leak channels, requiring stronger governance across telemetry, consent, vendor contracts, and data retention practices.