Apple Pay set to launch in India with Axis Bank today, sources say

Apple Pay’s launch in India with Axis Bank marks a strategic expansion into one of the world’s largest consumer markets, but the initial rollout will be narrow and card-based, constrained to eligible Axis Visa/Mastercard customers and merchants that have enabled support. For CIOs and technology leaders, the move underscores how payments ecosystems can remain fragmented even in digital-first markets, with commercial terms, issuer integrations, and terminal readiness shaping adoption and partner strategy.