DraftKings Is Using AI to Behaviorally Target Chronic Gamblers

DraftKings’ use of AI to identify and re-target vulnerable gamblers shows how first-party data and machine learning can materially increase the precision—and the harm—of behavioral advertising. For CIOs and technology leaders, the strategic takeaway is that AI-driven personalization can create significant reputational, regulatory, and ethical exposure when deployed without strong governance, clear purpose limits, and safeguards for vulnerable users; IT organizations should expect greater scrutiny of data collection, model design, and downstream use of customer data.